Books Mentioned On DOAC By Josh Kaufman:

Paul R. Lawrence, Nitin Nohria

There was a really great book about this published years ago called 'Driven' by Paul Lawrence and Nohria, who I think at the time was the dean of Harvard Business School, and they argued that humans have four fundamental drives.

George Orwell

Apple did a lot of counter signaling because Microsoft, you know, some of the incumbent manufacturers, was their famous 1984 advertisement was almost pure counter signaling. It was almost pure emotion and it set them up as the polar opposite.

Josh Kaufman

That's why I wrote 'The Personal MBA.' So, the whole idea behind 'Personal MBA' was to take all of these concepts, like amortization, nonprofit, and explain it in the clearest, most direct, most straightforward plain language that I possibly could.

John Gall

You talk about this thing in your book called Gall's Law. 'Yeah, what's Gall's Law?' 'Gall's Law is the idea that any complex system evolved from a simpler system that worked. So if you want to create a complex system that works, start with a simple system and build it up from there.'

Josh Kaufman

We haven't spoken about this book though—'The First 20 Hours.' 'Yeah, The First 20 Hours: How to Learn Anything.' 'And you have a TED Talk about it, don't you, which was crazy popular?' 'Yeah, I don't know if it's hit 40 million views yet, but pretty close, if not. 40 million views on a TED talk abo

K. Anders Ericsson

K. Anders Ericsson was the researcher behind the 10,000-hour rule. What's important to understand is those studies were focused on mastery of very competitive, performance-oriented activities. The original studies correlated practice hours to position in an orchestra.