Books Mentioned On DOAC By Rory Sutherland:

Bill Gates

Bill Gates once said of technology that the problem we have with technology is people don't know how to want the things we can offer them.

Douglas Coupland

I think this is in a Douglas Coupland book called 'Microserfs' where one of the geeks says the whole purpose of Silicon Valley technology is to make location irrelevant—in other words, to make where you are irrelevant to the performance of a function.

Henry Ford

Henry Ford undoubtedly did write about this, that creating leisure was part of his strategy for selling cars. That's interesting because most businesses nowadays don't have that vision to say we can change the way people behave; we can change what things mean.

David Ogilvy

As David Ogilvy famously said, you're not advertising to a standing army, you're advertising to a moving parade

Matt Johnson, Tessa G. Misiaszek

It's that wonderful phrase which comes from a book by Matt Johnson called 'Brands That Mean Business,' and his wonderful line is 'having a great brand means you get to play the game of capital M in Easy Mode'

Nassim Nicholas Taleb

Nassim Taleb always says you should mumble or speak very fast; his argument is if you make it slightly difficult for people to comprehend what you're saying, they pay more attention.

Rory Sutherland

First of all, I just want to say thank you. It's been a really inspiring conversation, and this book 'Alchemy' is really great. It's challenging in all the right ways, but it's based on so much truth and experience.